THE National Farmers’ Federation has announced a refreshed approach to this year’s National Agriculture Day celebrations – and this Friday the public can find out how they can get behind it.
NFF President David Jochinke said this year’s theme, Stand with the Land, honours the sector’s trials and tribulations.
“We’ve given Ag Day this theme because we want as many people as possible to get behind the day,” Mr Jochinke said.
“National Agriculture Day is a fantastic chance to celebrate and learn about Australia’s incredible farm sector and the wonderful food and fibre it produces.
“We’re inviting the public to tune into a webinar this Friday to hear about our amazing Ag Day plans.”
The webinar will cover an introduction of this year’s theme, Stand with the Land; details of supporter packs available to individuals and organisations; this year’s Ag Day merchandise; and information on Ag Day events taking place across the country.
National Agriculture Day returns November 21, 2025 and is Australia’s biggest celebration of the people, places, and innovations that keeps the nation fed and clothed.
From backyard barbecues and school events to social posts, competition entries, and Ag Day merchandise purchases, every celebration and participation helps shine a spotlight on Aussie agriculture – and the incredible people and stories that make this vital industry so special.
Meanwhile, Australian agriculture is marching closer to its $100 billion goal with the sector forecast to reach $94.7 billion in 2025-26, according to the latest forecast from Australian Bureau of Agricultural and Resource Economics and Sciences.
NFF President David Jochinke said despite the sector taking a hit from droughts, floods and uncertainty from global trade disruptions, farmers had held a steady hand.
“The lift is largely underpinned by strong livestock prices, but credit must be given to calm approach by the government and industry on the tariff turbulence,” Mr Jochinke said.
“Most of all, the result is also a reflection of blood, sweat and smart investment from farmers.”
Mr Jochinke said with the 2030 Roadmap goal within reach, now was the time for smart policy to get the sector over the line.
“We need to seize opportunities in front of us, like the EU FTA, ensuring they deliver meaningful market access for Australian agriculture. This will be a smart move toward value-adding and market diversification,” he said.
“Proposed federal tax and environmental reforms must build on this momentum. Sensible reform that cut red and green tape, promotes competitiveness and encourages investment into innovation will pull us closer to $100 billion. Policies proposals that do not adhere to best practice principles, such as taxing unrealised gains, risks sending this trajectory backwards.
“If government can back agriculture with the right policy settings, farmers will do the rest.”
National Agriculture Day 2025 Webinar
When: Friday, September 12
Time: Midday AEST
Location: Microsoft Teams
Registration Link: HERE
