EVERY day in Australia, 58 people are diagnosed with breast cancer.
It remains the most commonly diagnosed cancer among women, with more than 21,000 new cases expected in 2025.
Heartbreakingly, nine Australians die from the disease every single day.
Despite these confronting numbers, conversations about breast cancer are often avoided, leaving many women to face their fears in silence.
A new national campaign from tea brand Tetley in support of Breast Cancer Network Australia aims to change that, by transforming something as simple as a chat over a cup of tea into what could be a life-changing conversation.
The Uncomfortable Cup campaign, launched ahead of Breast Cancer Awareness Month this October, encourages Australians to have difficult but vital conversations about symptoms, screening, and support.
Working together, BCNA and Tetley are using a range of approaches to start meaningful conversations and provide strength through shared experiences.
As part of the campaign, Tetley is raising essential funds to support the work of BCNA through a limited-edition pink pack of Tetley Tea Cup 100s from which it will be donating five-cents for every pack sold to BCNA.
Funds raised will help ensure every Australian affected by breast cancer has access to BCNA’s trusted information, support services and advocacy.
To bring the campaign to life, Tetley has commissioned a series of unique artisan cups each with a sensory touch design relating to some of the physical symptoms individuals might be able to feel as part of self-examination.
The mugs form part of a social media campaign encouraging Australians to share their experiences and spark action.
Tetley’s head of marketing, Divya Shrivastava, said sharing a cup of tea can be the catalyst for conversations.
“No matter how uncomfortable, these conversations are deeply necessary,” she said.
“Whether checking in with a loved one, sharing a personal story, or learning about symptoms and screening, these moments of connection can lead to early detection, greater understanding, and stronger support.”
When Reshu Basnyat was diagnosed with triple-positive aggressive breast cancer at the age of 33, she was pregnant with her first child.
“Near the end of my first trimester, my husband and I were overjoyed, dreaming of our life as parents – but a small lump in my breast grew more difficult to ignore,” she said.
“After a series of tests, I was told I had triple-positive aggressive breast cancer. The weight of it, cancer while pregnant, was almost too much to bear.
“I still remember the BCNA Pink Lady visit in July 2023. Seeing so many women bravely fighting breast cancer gave both me and my husband immense strength and reassurance that we weren’t alone.
“I hope the Uncomfortable Cup encourages women to listen to their bodies, speak up early, and remember that they’re never alone.”
BCNA CEO, Kirsten Pilatti, said the campaign highlights the power of talking openly about breast cancer.
“As Australia’s peak breast cancer organisation, BCNA understands the conversations people avoid having are often the ones that can save lives,” she said.
“When someone has had a positive diagnosis, is navigating treatment, or is getting on with their life after treatment, they know they can turn to us for support and connection.”
Sydney resident Paula Correa, 41, was diagnosed in 2020 following breast reduction surgery when the doctor found a lump.
“At my first oncologist appointment, I was sitting in the waiting room, overwhelmed and unsure of what to expect,” she said
“Across from me sat a little boy – also a cancer patient. We caught eyes and in that quiet moment nothing was said, but everything was understood.
“It was deeply uncomfortable. We were two people at opposite ends of life, him just starting, me in my 40s but facing the same terrifying road ahead.
“That silent exchange reminded me that cancer doesn’t discriminate. It forced me to confront the reality of what I was going through in a way that words never could. It’s a moment I’ll never forget.
“Campaigns such as Uncomfortable Cup start important, often avoided, conversations and remind people that early detection matters and that breast cancer isn’t always obvious.
“I hope it encourages more people to talk openly, get checked, and support one another through difficult journeys, because silence can cost lives.”
For more information, visit Breast Cancer Awareness The Uncomfortable Cup.
